Distributorship & Channel Management
Support commercial model entry decisions on channel strategy – direct vs. distributor vs. hybrid models – based on market specific needs, economics, risks
Help manufacturers on their channel management strategies. from design, implementation to management.
- The Role of Channel Management
- Channel Strategy
- Goals & Objectives
- Markets Analysis & Targeting
- End Users
- Channel Types
- Sales Coverage Strategy
- Roles & Responsabilities
- Profitable Compliant Growth
- Channel Management Strategy Review
- Economics & Compensation
- Channel Programs & Technology
- Channel Power/Window/Mindshare
- Channel Growability
- Conflict Management/Rules of Engagement
- Channel Management Concepts Review
- Define Coverage
- Target & Recruit
- Engage & Ramp-up
- Train & Support
- Manage & Grow
- Optimize
- Channel Management process Review
- Personal Action Plan
- Coverage (See more)
- Competitiveness (Win more)
- Customer (Retain more)